Hi, I’m Paul — though most people know me as Pavvy. It’s a nickname my wife gave me, born from the Polish version of my name (Paul = Paweł), and it’s stuck ever since.
I’m a Senior UX and Product Designer specialising in complex digital products, enterprise platforms and design systems. For over 20 years I’ve designed and delivered high-quality work for some of Europe’s most recognisable organisations, including Jaguar Land Rover, Porsche, Mercedes-Benz, Willis Towers Watson, Ford and Aviva, across sectors including automotive, insurance, finance and technology.
My work sits between hands-on design craft and the bigger strategic picture. I’ve led UX across enterprise SaaS platforms, global design systems, data-heavy dashboards and identity platforms, helping teams improve how they work and how their users experience their products. I care about accessibility and inclusive design, not as a checklist, but as a core part of how I approach every brief.
I’ve also built and led design teams, setting direction, mentoring designers and helping create environments where good work gets made consistently.
I started my career in radio and sound design, which gave me an early and lasting appreciation for how people experience things — the pacing, the texture, the detail that most people don’t notice but everyone feels. From there I moved into web design and front-end development, running my own studio WebStorm UK before joining larger organisations. That technical background has stayed with me and shapes how I design — I think about how things get built, work closely with developers and care about the gap between a Figma file and something live in the world.
I spent six years at IFS delivering SaaS UX and UI for enterprise clients including Aviva, Ford, Sky and Pepsi, before joining Willis Towers Watson, where I led end-to-end UX and UI for their Risk and Analytics platforms — complex, data-driven tools used by insurers, brokers and reinsurance analysts around the world.
In 2022 I joined iC Consult UK as Lead Design Consultant, working across some of my most involved projects — leading the UX transformation of Jaguar Land Rover’s identity and access management platform, delivering a design system for Mercedes OneAPI, and designing the Porsche Partner Network portal. More recently I’ve taken on a Senior UX and UI design role at Gallagher Re, helping to shape the client experience for their new global reinsurance portal.
Away from work, music has always been close to me — from my early years in radio and sound design through to today. I’m also a keen cook, someone who loves being out in nature and, above all, a family man.
If you have a project or opportunity you’d like to discuss, I’d love to hear from you.