Hey, I am Paul, or Pavvy, as most people call me. The nickname comes from my Polish side of the family and the Polish version of my name. Paul equals Paweł, and Pavvy stuck.
I am a Senior UX, UI and Product Designer with over 20 years of experience building digital products for some seriously complex domains. I have led design for Jaguar Land Rover, Porsche, Mercedes-Benz, Willis Towers Watson, and Gallagher Re, and my work tends to find me in the same kind of place: highly specialised users, dense data, and a product that needs to make hard things feel straightforward.
That is genuinely what I find interesting about design. Not making things pretty, though I care about that too. Making things legible for people who are expert in their field but should not have to be expert in the software they use.
My background is in front-end development before UX became its own discipline, and before that, radio and sound design. That path sounds winding but it makes sense to me. It is all about understanding an audience, structuring information, and knowing when to add something and when to get out of the way.
These days I lead design end to end, from research and discovery through to design systems and developer handoff, and I spend a lot of time introducing design-led ways of working into environments that have historically been built by engineers for engineers.