Profile

Senior UX/UI Designer with over 15 years’ experience delivering accessible, data-driven design systems and digital products for a wide range of sectors and clients.

I’ve designed enterprise-grade SaaS platforms and global design systems for organisations including Willis Towers Watson, Mercedes-Benz, Porsche, Jaguar Land Rover, Ford, Pepsi, IFS, and Aviva — spanning insurance, automotive, technology, and consumer industries.

Specialising in Figma design systems, WCAG 2.2 AA accessibility, and portal UX, I work end-to-end — from research and information architecture through to pixel-perfect UI and Angular/Tailwind hand-off.

Recognised for driving design maturity, embedding accessibility, and aligning UX/UI with business outcomes, I create solutions that improve adoption, reduce delivery cycles, and scale design consistency globally. I combine deep UX research expertise with strong technical fluency in design systems, dashboard UX, and front-end collaboration.

Experience

Lead Design Consultant at iC Consult UK (June 2022 – Present)

  • Directed UX transformation of Jaguar Land Rover IAM Platform, unifying design across B2B, B2C, B2E and in-vehicle domains; reduced duplicated design work by 30 % and improved integration efficiency across four business units.
  • Delivered enterprise Figma design system for Mercedes OneAPI, ensuring compliance with MB UI standards and cutting design-to-development hand-over time by 25 %.
  • Designed Porsche Partner Network IAM Portal, balancing security workflows with brand precision; improved authentication success rates by simplifying SSO and MFA flows.
  • Facilitated UX workshops with security, product, and engineering teams to align journeys with measurable KPIs.
  • Embedded WCAG 2.1 / 2.2 AA compliance and inclusive-design principles across enterprise applications.
  • Mentored designers and implemented DesignOps practices, raising UX maturity across distributed teams.

Senior UX/UI Designer at Willis Towers Watson (April 2019 – June 2022)

  • Led end-to-end UX and UI for WTW’s Risk & Analytics SaaS platforms, enabling insurers, brokers, and reinsurance clients to visualise and manage exposure across global portfolios.
  • Designed Global Peril Diagnostics and Security Scorecard—core tools used by insurance and reinsurance analysts for risk evaluation and exposure management.
  • Built a cross-market Figma design system, standardising UX patterns, ensuring scalability, and embedding WCAG 2.2 AA accessibility from inception.
  • Translated actuarial and catastrophe-modelling data into clear visual dashboards, reducing cognitive load and improving decision-making speed.
  • Partnered with underwriters, risk analysts, and data scientists to gather requirements, run usability sessions, and validate interaction models.
  • Integrated UX research, testing, and accessibility reviews into agile sprints to ensure evidence-based design decisions.
  • Championed UX maturity within Risk & Analytics—mentoring designers and establishing consistent processes across teams.

Lead UX/UI Developer at IFS (January 2013 – April 2019)

  • Delivered SaaS UX/UI for enterprise clients including Aviva, Ford, Sky, and Pepsi.
  • Introduced and governed a multi-product design system, improving consistency and reducing rework.
  • Designed responsive, accessible interfaces that boosted engagement and reduced support queries.
  • Worked in agile teams bridging design, engineering, and product strategy.

Frontend Developer at Fred Olsen (February 2009 – January 2013)

Designed and developed 10+ e-commerce websites, improving stability, load speed, and accessibility.

Web Developer/Owner at WebStorm UK (March 2003 – February 2009)

Ran a web-design business delivering websites, branding, and SEO strategies for SMEs.

Skills

  • UX & Product Design – Figma / Design Systems / Auto Layout / Prototyping / Design Tokens / User Journeys / Wire-framing / Interaction Design
  • Accessibility & Standards – WCAG 2.2 AA / Inclusive Design / Accessibility Audits / Usability Testing
  • Frontend Development – Angular / Tailwind CSS / HTML / CSS / JavaScript / Design-to-Dev Handoff / Git
  • Collaboration & Leadership – Team Mentoring / Agile Teams / DesignOps / Stakeholder Engagement / Workshop Facilitation / Cross-functional Collaboration

Education

  • BSc (Hons) Computer Science – Open University – 2005 (ongoing)
  • Princes Trust NVQ II Business Management – 2007